The Murphy’s Brand

Murphy’s is a premium brand of pet foods and accessories. Launched in July, 2016, Murphy’s is made in Cape Town, South Africa. Murphy’s Gravy is the first product in the range, with more to follow soon.

The Murphy’s brand keys into those special connection points between a pet and their human. Murphy’s Gravy exemplifies this by boosting a dog’s enjoyment of his food, and thus also the fulfillment of the person giving it to him - in that moment, as the delicious Murphy’s Gravy covered pellets are served, there is a surge of mutual love. An ‘I see you’ moment between dog and human. All future Murphy’s products will continue in that same vein.